Blazin’ M Ranch website design

Blazin’ M Ranch website design

Nov 3, 2014

Blazin M Ranch, located near Cottonwood, AZ is a one of a kind Western Themed / Cowboy Supper Venue. There is no place in Arizona quite like the Blazin M. The Blazin M Ranch offers a mix of western entertainment (music & character actors), dining and shopping for the whole family.

Blazin M Ranch needed to increase their online bookings and conversion rate. In a perfect scenario, 80% of all bookings would be completed online vs. the traditional phone reservations. The existing web presence neglected to offer online reservations. The content, aesthetics and site’s user experience wasn’t indicative of the Blazin M Ranch experience.

Amy Lamp was hired to design a custom WordPress theme. Amy’s design propelled the company’s image in a modern direction. Content development and imagery were created to make sure the goal of conversion was met, plus we wanted to make sure that Blazin M Ranch was appealing to various demographics.

Blazin M Ranch management couldn’t have been happier with the results. The custom WordPress site developed for Blazin M Ranch increased online bookings by 70%. Organize traffic increased through optimized content and SEO best practices which met the secondary goal of the WordPress development.

The last phase of the engagement included WordPress training. After a brief period of diagnostics, the site was fully handed over to Blazin M’s marketing team. Greg Taylor spent time with Blazin M Ranch’s owners and key marketing personnel getting everyone comfortable working within the WordPress environment.