The Downtown Chandler Community Partnership wanted to update their branding for the Chandler Farmers Market, and since anything related to food is right up my alley I jumped at the chance to help out.
We began by identifying their style keywords, audience, and goals. Once we had these elements, I created a guiding principle for the branding:
“The Chandler Farmers Market combines the throwback nature of the farmers market with the modern idea that shoppers care where their purchases come from.”